Monday, February 20, 2006

Great research

I remember seeing these ads on tv, in magazines and on billboards about last June and remember thinking, "Woah. Dove is onto something huge."

And then, the SuperBowl.

Note: this isn't just a screen shot - - it'll play the video if you click the 'play' button

This is what really good demographic/market research will get you. It's not about the latest fashion, color or shape, what's cool or hip. It's about really getting inside people's minds and hearts to understand what they're thinking and feeling. And then .. going from there. You don't just create products; you change or even create markets, change perceptions and lives.

This is the kind of research work that I'm aiming for.


Anonymous said...

I really like this campaing... and it's about time! Hats off to the people at Dove. - Tony